Auction.com is the nation's leading online real estate marketplace focused exclusively on selling residential bank-owned properties and foreclosure properties. It was reaching the ten-year anniversary of auction.com; what better than celebrating with a company rebrand? It was about six years since any significant brand design changes were implemented.
To initiate this project, the product team conducted a design workshop with the marketing team. Subsequently, the plan was established:
For those unfamiliar with Auction.com, it may not be immediately clear what our site is all about. This lack of clarity can be a barrier to engaging with us. However, by providing informative and compelling content, we can establish trust with first-time visitors and motivate them to delve deeper into what Auction.com has to offer.
80% of the user testing felt more positive towards the searched optimized homepage.
We have made updates to the style-sheets for both iOS and Android to ensure consistent colors, components, and type treatment. We have also begun creating a timeline for updating the tone and voice nomenclature. Additionally, our developers have started updating the codebase.
The heart of all our products was the style guide. Our style guide needed a complete revamp of the visual product components and functionality.
Who would benefit from this?
Breaking all the components among the designers for weekly sync-ups to quickly update the style guide and developer toolkit.