AUCTION.COM
Foreclosure property Page
Auction.com is one of the nations leading online real estate marketplace focused exclusively on the sale of residential bank-owned and foreclosure properties.
auction-android-image
My Role
I was handed this project by another designer after a successful hack day project. I was the lead designer for the redesign of the TPS Page, for all stages of this project, UX testing, visual design and interaction the our developers.
Some Context
I was handed this project by another designer after a successful hack day project. I was the lead designer for the redesign of the TPS Page.
  • Third Party Sales (TPS) is 60% of the business
  • Our TPS experience did not provide unique value to users
  • Banks were questioning the value Auction.com add to their revenue
  • The team had not established trust with the business
Our Hypothesis
If we offer better customer experience for TPS, we will increase engagement with users. This will result in increased revenue per each property and/or salability of that estate.
What we tested
We started the testing the prioritization of information. This Product and design drove this round of testing, with trying to find out what the most valuable data is. Property Value, Address, Auction address and Image.
The Outcome
After starting this project, we were given a strict deadline of 4 months of UX thinking, testing, Interface design, and development. We learned that we wanted to differentiate our TPS PDP from all others. We also learned what was most important to our users. Images, necessary property details as in beds and baths, and the property value.