{
  "meta": {
    "generatedAt": "2026-07-13T18:12:24.901Z",
    "canonicalUrl": "https://proiettidesign.com/resume.json",
    "profileUrl": "https://proiettidesign.com/"
  },
  "basics": {
    "name": "Marcus Proietti",
    "label": "Product Designer",
    "summary": "Product Designer with 15+ years across fintech, e-commerce, and developer platforms. Founding designer at 360 Finance, where I built the design practice and design system from the ground up and owned product design end-to-end — from discovery through shipped, engineered UI. I'm at my best turning ambiguous, complex workflows into clear products, and I work closely with the code — prototyping, writing front-end code, and building alongside engineering.",
    "email": "hello@proiettidesign.com",
    "url": "https://proiettidesign.com",
    "profiles": [
      {
        "network": "LinkedIn",
        "url": "https://www.linkedin.com/in/marcus-proietti-95331517"
      },
      {
        "network": "Twitter",
        "url": "https://twitter.com/proiettidesign"
      }
    ]
  },
  "skills": {
    "design": [
      "Product Design",
      "UX Research",
      "Design Systems",
      "Prototyping",
      "Interaction Design",
      "Information Architecture",
      "User Testing"
    ],
    "tools": [
      "Figma",
      "Miro",
      "Lucidspark",
      "Sketch",
      "Zeplin"
    ],
    "buildAndAi": [
      "HTML/CSS",
      "Claude",
      "Cursor",
      "ChatGPT/Codex"
    ]
  },
  "experience": [
    {
      "company": "Early-Stage Startup (Stealth)",
      "role": "Independent Advisor",
      "dates": "NOV 2025 – PRESENT",
      "highlights": [
        "Advising on product and design strategy for a pre-funding startup in stealth; scope spans design leadership, product direction, and early build-out."
      ],
      "section": "experience"
    },
    {
      "company": "360 Finance",
      "role": "Lead Product Designer",
      "dates": "OCT 2021 – APR 2026 · 4 YRS 7 MOS",
      "highlights": [
        "Founding designer: built the design practice, process, and design system from the ground up — including the component library the product still runs on.",
        "Lead designer across three distinct surfaces — contractor, homeowner, and internal admin portals — balancing very different user needs against shared business goals and technical constraints.",
        "Owned product design end-to-end for core platform features, from discovery and prototyping through final specs, shipping them in close partnership with PM and engineering."
      ],
      "section": "experience"
    },
    {
      "company": "Pantheon",
      "role": "Product Designer",
      "dates": "SEP 2019 – OCT 2021 · 2 YRS 2 MOS",
      "highlights": [
        "Design lead for Edge Sites (a static site generator), taking the product from concept through to developer documentation.",
        "Owned design and research for Integrated Composer tooling (a PHP package manager), cutting new-project setup time ~15%.",
        "Defined the interaction patterns for complex, developer-facing features, working shoulder-to-shoulder with engineering."
      ],
      "section": "experience"
    },
    {
      "company": "Madison Reed",
      "role": "UI/UX Designer",
      "dates": "JUN 2018 – SEP 2019 · 1 YR 4 MOS",
      "highlights": [
        "Redesigned the Colorist app end-to-end — scheduling, consultations, inventory — to improve adoption among salon professionals.",
        "Started and maintained the Madison Reed design system for cross-team consistency.",
        "Designed Color Bar operational tools and rebuilt the e-commerce checkout to lift conversion."
      ],
      "section": "experience"
    },
    {
      "company": "Auction.com (a Ten-X company)",
      "role": "Product Designer",
      "dates": "NOV 2014 – APR 2018 · 3 YRS 6 MOS",
      "highlights": [
        "Redesigned foreclosure property pages to clarify dense data and improve buyer conversion.",
        "Designed the company's first Android app and its early mobile-web experiences.",
        "Executed the company-wide rebrand across web and mobile platforms."
      ],
      "section": "experience"
    },
    {
      "company": "Chimecard",
      "role": "UI/UX Designer",
      "dates": "JAN 2014 – AUG 2014 · 8 MOS",
      "highlights": [
        "End-to-end UX and UI for iOS, Android, and the web banking experience."
      ],
      "section": "earlier"
    },
    {
      "company": "Movoto",
      "role": "Web/Mobile UI Designer",
      "dates": "AUG 2013 – JAN 2014 · 6 MOS",
      "highlights": [
        "Redesigned the mobile site and native apps to enhance the real estate search experience."
      ],
      "section": "earlier"
    },
    {
      "company": "Planwise",
      "role": "Visual Designer",
      "dates": "MAY 2012 – AUG 2013 · 1 YR 4 MOS",
      "highlights": [
        "Brand, web UI, and marketing creative across two product releases."
      ],
      "section": "earlier"
    },
    {
      "company": "Matchmaker Wines",
      "role": "Creative Director / Co-Founder",
      "dates": "JUN 2010 – SEP 2011 · 1 YR 4 MOS",
      "highlights": [
        "Branding, web design, and marketing for a San Francisco wine-matching startup."
      ],
      "section": "earlier"
    }
  ],
  "portfolio": [
    {
      "title": "360 Finance",
      "slug": "360-finance",
      "url": "https://proiettidesign.com/case-study/360-finance",
      "description": "Designed a multi-portal fintech ecosystem to help contractors close financed jobs and homeowners complete borrowing, while giving internal teams shared tools to manage applications, contractors, and lender settings.",
      "client": "360 Finance",
      "category": "Product Design",
      "tags": [
        "FinTech",
        "Real Estate",
        "Platform Design",
        "User Experience"
      ]
    },
    {
      "title": "Edge Sites",
      "slug": "edge-sites",
      "url": "https://proiettidesign.com/case-study/edge-sites",
      "description": "Designed Edge Sites to help developers create and deploy static sites from familiar workflows, while supporting Pantheon's platform strategy for faster, decoupled publishing.",
      "client": "Pantheon",
      "category": "Platform Design",
      "tags": [
        "Developer Tools",
        "Platform Design",
        "Web Development",
        "Performance"
      ]
    },
    {
      "title": "Madison Reed - Colorist App",
      "slug": "madison-reed",
      "url": "https://proiettidesign.com/case-study/madison-reed",
      "description": "Designed the Colorist App to help salon colorists run consultations, scheduling, and inventory in one workflow, while supporting Madison Reed's in-salon operations team.",
      "client": "Madison Reed",
      "category": "E-commerce Design",
      "tags": [
        "E-commerce",
        "Beauty",
        "Shopping Experience",
        "Conversion Optimization"
      ]
    },
    {
      "title": "Auction.com - Product Rebrand",
      "slug": "ten-x-product-rebrand",
      "url": "https://proiettidesign.com/case-study/ten-x-product-rebrand",
      "description": "Designed a product-wide rebrand and design system to help buyers and sellers move through Auction.com with consistent trust signals, while aligning experience across web and mobile marketplace surfaces.",
      "client": "Auction.com",
      "category": "Brand Design",
      "tags": [
        "Rebranding",
        "Design System",
        "Visual Identity",
        "Product Strategy"
      ]
    },
    {
      "title": "Offer Select Feature",
      "slug": "ten-x-offer-select",
      "url": "https://proiettidesign.com/case-study/ten-x-offer-select",
      "description": "Designed the Offer Select experience to help buyers and sellers compare and submit offers with clearer choices during auctions, while supporting more flexible commercial real estate transactions.",
      "client": "Ten-X",
      "category": "Product Design",
      "tags": [
        "Real Estate",
        "Bidding System",
        "User Experience",
        "Commercial Platform"
      ]
    },
    {
      "title": "TPS Page Optimization",
      "slug": "auction-tps-page",
      "url": "https://proiettidesign.com/case-study/auction-tps-page",
      "description": "Redesigned the transaction processing page to help sellers complete auction purchases with clearer status and next steps, while reducing friction at the point of sale.",
      "client": "Auction.com",
      "category": "UX Design",
      "tags": [
        "Conversion Optimization",
        "Auction Platform",
        "User Interface"
      ]
    },
    {
      "title": "Auction.com Android App",
      "slug": "action-android-app",
      "url": "https://proiettidesign.com/case-study/action-android-app",
      "description": "Designed Auction.com's first Android app to help investors search properties and place bids on mobile, while bringing core marketplace workflows to Android users.",
      "client": "Auction.com",
      "category": "Mobile Design",
      "tags": [
        "Android",
        "Mobile App",
        "User Interface",
        "Performance"
      ]
    },
    {
      "title": "ChimeCard",
      "slug": "chimecard-web-ios-android",
      "url": "https://proiettidesign.com/case-study/chimecard-web-ios-android",
      "description": "Designed cross-platform flows for ChimeCard's web, iOS, and Android apps to help members manage debit and savings accounts, while keeping a consistent early fintech experience across surfaces.",
      "client": "ChimeCard",
      "category": "Cross-Platform Design",
      "tags": [
        "FinTech",
        "Cross-Platform",
        "Mobile Banking",
        "Design System"
      ]
    },
    {
      "title": "Movoto Mobile Platform",
      "slug": "movoto",
      "url": "https://proiettidesign.com/case-study/movoto",
      "description": "Product design updates for Movoto, sharpening listing discovery and improving mobile browsing.",
      "client": "Movoto",
      "category": "Mobile Design",
      "tags": [
        "Real Estate",
        "Mobile UX",
        "Property Search",
        "Design System"
      ]
    }
  ]
}